Airtable

As a product manager, consolidating roadmaps, customer insights, and strategic goals in Airtable feels like a dream come true.

We experimented with Linear and Jira, but they were either too rigid or too heavy for what we needed during rebuild mode. Airtable gave us the perfect balance of structure and flexibility. We used it to run lightweight pipelines across bugs, performance issues, user requests, and growth experiments, without slowing down the team or losing visibility.

I used Airtable as the backend for my Softr app. It’s flexible, easy to manage, and lets me structure data visually. I considered using Softr’s new internal database, but it doesn’t yet support automations, which I rely on.

Tip: Airtable is great if you need both data structure and automation. Alternative considered: Softr Databases – promising, but lacks full automation support (for now).

Dynamic and real-time database tool that is a cornerstone for the product.

Airtable is the heartbeat of my backend. It powers everything from user data to spam analytics with zero hassle. I’ve tried other databases, but nothing matches Airtable’s flexibility and speed when building no-code apps.

I’ve been using Airtable for years. For form submissions, lightweight CRMs, managing projects, or simply putting shape to information I don’t want to lose. It’s one of the few tools that doesn’t overcomplicate itself. Field types are intuitive. Views are clean. There’s a structure beneath it all that feels both solid and generous.

Lately, I’ve been using the built-in AI to help generate table structures and formulas. It’s surprisingly effective for customizing and scaffolding completely custom tables, and I find myself building what I need faster. I also use Airtable to store all of my automation outputs (Make, Zapier, n8n), and I really like its versatility when I need it to be.

The one thing I miss is the old sense of place. The recent dashboard redesign makes it harder to locate my bases. It’s not unusable, but the clarity got a little muddy.

Still, Airtable remains one of the few platforms that respects both form and function. It doesn’t try too hard. And for that, I keep coming back. I'd rather use it that Google Sheets or Notion's databases.

Airtable is much more than just a spreadsheet or database. Unlike traditional tools, Airtable offers a user-friendly, no-code approach that combines the familiarity of a spreadsheet with the power of a relational database. Its flexible views (like Kanban, Calendar, Gallery, and Timeline), easy automation, and robust integration options allow teams to build customized workflows tailored exactly to their needs. This makes it ideal for organizing, tracking, and collaborating on any type of project.

Behind the scenes, Airtable has been our low-code MVP engine—powering our CRM, plant catalog, vendor logistics, and internal dashboards. While most people default to clunky spreadsheets or overly complex enterprise tools, Airtable strikes the perfect balance between simplicity and power. It’s allowed us to adapt and iterate quickly without needing a full dev team on every task.

Airtable gave me the structure I needed to store user data, analysis results, and power the dynamic frontend. Super flexible and fast.

Used as a flexible backend and CMS to manage listings and inventory.

It's a nice, flexible tool that we use to account for our testing equipment. There is good synchronization between the web and Android versions.

Spreadsheets on steroids. Still way better than Google sheets, even though they're trying to copy some of the features. Interfaces are an underutilized capability -- we use them for reporting on operational metrics.

The best Excel/Google Sheet/Database mix you can use for quick stand-alone solutions, or quickly integrate with other tools.